The IOTA workshop on ‘Tax Administration’s Marketing Activities to Inform Taxpayers and Improve Perceptions of Tax System’ was held on 27-29 January 2016 in Budapest, Hungary. 38 participants from 24 IOTA member countries discussed their experiences, marketing strategies and shared best practices about public campaigns they have made in order to raise and increase awareness of the taxpayers.
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The main highlight of the event was the “Marketplace” where delegates showcased examples of their marketing campaigns developed to engage taxpayers with their tax administrations. Further information about the workshop including the presentations is available here. |
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