Since the end of January 2014, the Italian Tax administration has landed on Twitter. The launch of the official account @Agenzia_Entrate has built the Agency’s online presence beyond its public website and official YouTube account.
The Twitter tax agency account delivered 234 tweets to 7861 followers since its beginning 6 months ago.
Italy’s Revenue Agency through Twitter is now able to more directly engage with the public by providing and delivering a lot of information ranging from tax news to ad hoc services. In fact, with a user-friendly language, the Agency can now use a different approach to reach instantly thousands of taxpayers and remind them a variety of fiscal deadlines. So, taxpayers can be updated on tax matters in real time. With this new communication channel, the Tax administration wants to makes more direct and transparent its relationship with taxpayers, trying to respond on time to taxpayers’ needs that usually use the web to be updated.
The Italian Tax administration with this recent initiative on Twitter has taken another step in developing newly-established social networking strategy. In fact, it already has Youtube channel “Entrate in video”, that was opened in October 2012 with over 3.600 registered users and almost 500.000 million of views, where are published several videos explaining brand new fiscal issues such as tax breaks or tax services or how to fill tax returns and so on.
Twitter account as well as Youtube channel have both been realised with internal resources and for free.